Conversion postbacks
Send qualifying outcomes to a partner tracker and inspect its response.
Postback delivery after an outcome
A qualified or sold lead can trigger a configured HTTPS request to a partner tracker.
- 1Capture and attribute an accepted lead.
- 2Record an eligible business outcome.
- 3Render the configured HTTPS postback template.
- 4Inspect delivery results and retry eligibility.
A postback sends feedback to a configured tracker. It is different from forwarding the initial lead through a webhook.
Configure a partner URL
Open the form Performance section and enter the HTTPS postback template supported by your partner. Select eligible outcomes.
The interface lists supported placeholders. Never put private API tokens or unrelated personal data into a tracker URL.
Test and inspect
Save the configuration, use Test postback, and inspect Recent postback deliveries.
Only a successful partner response is reported as success; failed or suppressed attempts are visible separately.
Not the same as a webhook
A webhook forwards an accepted lead or event to your system. A conversion postback sends feedback to a tracker after an eligible later business outcome.
Compare webhooks