Attribution fields
Preserve UTM parameters and ad click identifiers alongside a lead.
Keep acquisition context with each lead
Campaign parameters travel from the landing page to the accepted submission.
- 1Collect permitted UTM and click parameters.
- 2Pass attribution with the submission.
- 3Inspect source/campaign data in the inbox.
Acquisition attribution does not automatically enable conversion uploads to ad networks.
Attach first-party context
The optional _attribution object can include UTM source, medium, campaign, term and content; gclid, fbclid and msclkid; landing URL and referrer.
Use this only for values your site legitimately collects. Attribution data is distinct from optional persistent click tracking.
{
"email": "lead@example.com",
"_attribution": {
"utm_source": "google",
"utm_campaign": "spring",
"gclid": "example-click-id"
}
}Campaign reporting
Lead-level attribution and source/campaign filters are available independently of the Pro/Agency persistent Performance click pipeline.
Use Performance to inspect aggregated activity where available; persistent clicks and advanced postbacks depend on plan and runtime capability.